OF THE TAPE
OBAMA VS. ROMNEY
By: John LeBoutillier
in the days when boxing was a front-line, major sport in our country the excitement before
a huge championship fight was so thick you could feel it in the days leading up to Fight
Night. And, on the day of the fight the newspapers published on their sports pages a Tale
of the Tape, which was a side-by-side comparison of the two fighters, comparing their
age, height, weight, arm reach and records.
With 56 days to go before a huge presidential election, lets do a political
TALE OF THE TAPE:
categories will be: Candidate Skills, Campaign Competence, Money, Quality of Message, and
compare President Barack Obama and Governor Mitt Romney:
Candidate Skills: This is the array of public things a candidate must do in
a campaign, i.e. be engaging on TV, good at delivering a message in media interviews, able
to convey him or herself to the viewer, connect in public when talking to an audience
be it in a huge auditorium, the living room of a small house party or even quickly
in a one-on-one setting such as on a rope line or a random walk through a factory or an
airport terminal. Connect with people is the term used to describe this
particular skill and make no mistake about it, it is a skill, albeit
probably not a learnable one.
Campaign Competence: A campaign is a direct reflection of the
candidates character, personality and habits. If the candidate is sloppy,
perpetually late and inattentive to detail, so is his campaign. Conversely, if the
candidate is always ahead of the curve, on top of things and totally engaged, his campaign
will be a first class operation. The hunger and fire in his belly will be
transmitted down to the staff and will manifest itself in the daily actions of each aspect
of the campaign. Similarly, the candidates political instincts good or bad
will be seen in the actions of the campaign staff, the press releases, the TV and
radio ads and the field operations which include the get-out-the-vote (GOTV) effort.
Money: The Mothers Milk of Politics so crucial to a campaigns
ability to sell its message is today a combination of the actual campaigns
own fundraising and the independent money spent by these SuperPACs on behalf of a
campaign. So, to judge who has an advantage, you need to look at both.
Quality of Message: This is one of the most under-rated and least talked about
aspects of a campaign in the so-called Mainstream Media. While these know-nothing
commentators huff and puff over how much money someone has raised, they ignore how
effectively that money is being spent! A campaign can squander a huge financial
advantage by spending the dough on a poor message while another campaign can prosper on
less money by spreading a more powerful message.
Passion Differential: Which way is the energy in the race flowing? Which side is
more juiced to vote? Often the vote against someone is more impassioned than those
who are voting for someone.
these are the five most crucial categories of our Political Tale of the Tape.
lets compare the Obama and Romney operations:
Candidate Skills: President Obama is a far superior candidate than the
stiff, awkward Mitt Romney. No matter how hard Romney tries and no one can accuse
him of being lazy or not giving full effort he just has a real problem
connecting with people. Advantage: Obama.
Campaign Competence: Again, Team Obama is far superior than the Romney Operation,
which is slow-to-respond, runs poorer commercials, has made more gaffes and is always two
steps behind the Presidents Chicago campaign staff. Team Obama is doing a better job
with a weaker hand (see these continuing horrendous jobs numbers) than Team Romney.
Rasmussen has just found that 47% of likely voters see Obama as the better job creator to
45% who see Romney that way. This means that Romneys entire rationale for running -
that he can get the economy back to creating good new jobs - is not
being believed. On the ground, the Obama GOTV (get out the vote) effort is far ahead of
Romneys; dozens of Obama/Biden field offices throughout the battleground states have
been up and running for almost a year while Romney/Ryan is just now opening a few. Advantage:
Money: The Romney fundraising operation had been better than Obamas. For five
months Team Romney out-raised Team Obama. Until August, when the Presidents campaign
raised $114 million to $111.6 million for Romney. The anti-Obama sentiment in the business
community, especially Wall Street and the world of private equity from which Romney comes,
has severely hurt Obamas fundraising this time around. In 2008 he lapped the field;
not so this year. Because Romney has more money in the bank for the final 8 weeks and has
more SuperPAC money helping him, he wins this category. Advantage: Romney.
Quality of Message: both campaigns have been totally negative. Period. Neither has
even attempted to spell out a positive vision for the future and how we are going
to get there. Romneys entire campaign has basically been, The economy is a
disaster and Obama is the President so throw him out. Obamas message is,
Dont blame me! I inherited this mess from the Bushes! Both messages work
for their respective bases but not for the crucial independent voters. Thus, both
campaigns are missing a huge opportunity to forge a leadership position. Advantage:
Passion Differential: Up until the Democratic Convention in Charlotte, the passion
differential clearly favored Romney as more people wanted to throw out Obama than wanted
to keep him. However, some polling in the past days indicates that Charlotte juiced
Democratic enthusiasm and there is a small, but brewing Revolt on the Right against
Romneys poor campaign. (Rush, Rupert Murdoch, Chris Ruddy, Laura Ingraham and the
Weekly Standard are all criticizing Romney for not unveiling any specifics over how to
turn around the economy.) As of today the Passion Differential still favors Romney, but
there are 8 weeks left and that could change. Advantage: Romney.
TALE OF THE TAPE
"Published originally at EtherZone.com :
republication allowed with this notice and hyperlink intact."
Former US Rep. John LeBoutillier is co-host of CAMPAIGN CONFIDENTIAL, airing
live every Monday at 2 PM ET on Foxnews.com. He is a regular columnist for Ether
John LeBoutillier can be reached at: email@example.com
He keeps an archive of his articles at: JohnLeBout.com
the September 16, 2012 issue of
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